Approach

My approach to leadership is centered around innovation, inclusivity, and strategic growth. I believe in leveraging technology and partnerships to create impactful solutions and opportunities for development and expansion. My goal is to continue shaping the future of association management, driving excellence and sustainability across industries.


Key achievements


  • Industry Leadership

    Award-Winning Innovation: Successfully led a technology company recognized for excellence in design and installation with a diverse, high-profile clientele, including hotels and commercial real estate.

    Sustained Growth: Directed all facets of business development, marketing, and communications, overseeing a decade of robust growth.

  • Media Recognition

    Industry Authority: Featured in leading industry and consumer publications, such as the Wall Street Journal, Forbes, Business of Home, Realtor, Sunday Times, Telegraph, Financial Times, and Grand Designs, underscoring my role as a thought leader in technology.

  • Strategic Expansion

    Global Conferences and Events: Expanded technology-focused conferences to new markets in the US, Canada, UK, Australia, and India, achieving record attendance and revenue growth, alongside an increase in Net Promoter Scores (NPS).

  • Strategic Partnerships

    Collaborative Success: Spearheaded major strategic partnerships with industry giants such as Amazon, BestBuy, Google, Kohler, DISH, Powerhouse Alliance, ProSource, and Nationwide, enriching our offerings and expanding our market reach.

  • Governance and Diversity

    Inclusive Leadership: Reformed governance structures and recruitment processes, cultivating a more representative and diverse board of directors.

  • Growth and Product Development

    Revenue Enhancement: Significantly grew sponsorship and education revenues through a national training and certification initiative, impacting multiple partner locations.

    Membership Growth: Revamped the membership model and pricing strategy, leading to the largest membership increase since 2015, with growth in individual members.

Experience

CEDIA, Indianapolis, IN
Jan 2022 to Jun 2024

SVP, Product and Business Development

CEDIA, Indianapolis, IN
Dec 2020 to Dec 2021

Interim Co-CEO

VP, Industry Engagement

CEDIA, Indianapolis, IN
Aug 2018 to Dec 2020 

Director of Strategy

Shepherd Network, Oxfordshire, UK 
Jan 2016 to Aug 2018
J+G Ltd, London, UK  
Jun 2006 to Aug 2018

Chief Executive Officer

Education

University of California Los Angeles (UCLA) School of Law  
Master of Legal Studies (MLS) 

Coursework:

Liverpool Institute for Performing Arts 
Bachelor of Sound Technology with Honors 

Kellogg School of Management Online
Product Strategy 

Miller Heiman Group
Strategic Selling with Perspective

Harvard Business School Online
Business Analytics



Market Development Director

Northcroft, Los Angeles, CA
Jul 2024 to Present

Head of Operations

VOKAY, Los Angeles, CA
Jan 2025 to Present